When the iPhone 13 is coming, I believe many people are the same. They have finished watching Apple's press conference this year in the news. Frankly speaking, as an Apple user, even if I read the leaked information several times, I really didn't find out where the "scent" of "Thirteen Fragrance" is?
In the past two years, the homogenization of mobile phones and squeezing toothpaste have almost become the original sins of the brand. And on this mobile device of a few inches in size, innovation is destined to be harder and harder. So, today we are looking forward to a press conference. What are we looking forward to? Apart from exclaiming "this is fine" when we see the "stocking table" and yelling "niubi" when we hear the quotation, how do we look at the mobile phone product again?
If you are not optimistic about the iPhone, what are you optimistic about?
This year's accessory products may be more "good-looking" than the iPhone 13. With the addition of AirPods, Apple Watch and other products, the iPhone-centric Apple ecosystem is indeed more spiritual. After the release of the new generation of products, Apple Watch and AirPods may interact around sports and health, which also provides a direction for the possible extension of mobile phones in the future.
Watches and earphones are more homogeneous products than mobile phones, but the addition of chips and sensors has given the soul of both and opened up a longer-term development route. This is a qualitative change in technological products brought about by technological breakthroughs.
If the phone is still fighting for pixels, power, and high brushes, then the "homogenization" chatter will not stop. The future decides whether a mobile phone is better to use, it will be something invisible or intangible.
For example, today's mobile phone solution to the battery life problem is a large battery + fast charging, and the solution to the heating problem is to speed up heat dissipation and cooling. From a practical point of view, these are indeed efficient solutions, but we also need to point out the “lazy policy” in technology.
Under the premise of not pursuing the energy consumption ratio, the heat dissipation scheme is actually serving the heat generation of the mobile phone, accelerating the heat generation of the mobile phone, and increasing the energy consumption of the mobile phone.
So what is invisible or intangible? Battery technology, panel technology, chip technology and other lower-level technologies. Some time ago, Samsung launched a new generation of OLED panel "Eco2 OLED", which increases the light transmittance by 33% while reducing power consumption by 25%. These technologies have a lower sense of existence. When being introduced at the press conference, the audience may not exclaim, but in actual applications, they can make mobile phones more handy.
Prior to this, these technologies have been in the hands of supply chain companies. But today, mobile phone companies are no longer solution integrators, and have the ability to "force" breakthroughs in upstream technologies.
Upstream companies become star companies
This year's core shortage environment has created TSMC, and the company's market value has surpassed Tencent and Ali all the way. Under the wave of electric vehicles, a battery has propped up the trillion-dollar market value of the Ningde era. Upstream companies in the technology industry are becoming star companies, and this trend is also manifesting in the mobile phone industry.
Every year, Apple announces the top 200 supply chain list. In addition to large orders, the companies on the list will also become the focus of investors' attention.
Among Xiaomi's 400 ecological chain companies, news of solo flight and listing have been spread. In the industry, this is usually not interpreted as a loss of control of Xiaomi, but a win-win result under the "bamboo effect".
Almost all mobile phone companies today have become global companies. In this process, mobile phones have gradually become consumer products from a technology product. Next, the future of mobile phones still depends on the definition of hard technology, and the passwords are in the bamboo forest planted by brand owners.
Going back to this year's Apple conference, Apple Watch actually has many other products. Some new functions and designs of Apple will be applied to Apple Watch first, and then transplanted to more products.
In the positioning of sports watches, Apple Watch has achieved great success. In the future, this one-piece sensor product may become a professional medical auxiliary product. Corresponding functions will also deeply affect our lives through interaction with the iPhone.
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