The 4th CIIE ended successfully yesterday. Thanks to the platform effect and spillover effect of the CIIE, Bayer, the world's leading life science company, has gained a lot.
By holding more than ten blockbuster signing ceremonies and wonderful booth activities, Bayer has joined hands with Jointown, Hainan Boao Lecheng International Medical Tourism Pioneer Zone, Original Life and other local innovative enterprises and solid partners to earnestly support the new development pattern of "double cycle" , To help achieve the goal of "common prosperity" in all directions, benefiting Chinese patients, consumers and growers.
"Participating in the CIIE for four consecutive years will give Bayer a real sense of China's huge demand for innovative products and high-quality services in the fields of medical health and agricultural science." District President Zhou Xiaolan said
“China has always been among the most important markets for Bayer. Bayer's vision of ‘Health for All, Hunger for None’ perfectly fits with China's major national strategic goals of ‘Healthy China’, ‘Rural Revitalization’ and ‘Common Prosperity’. Next year marks the 50th anniversary of the establishment of diplomatic relations between China and Germany, and the 140th anniversary of Bayer's connection with the Chinese market. Bayer has already reserved our booth for the fifth CIIE and looks forward to working hand-in-hand with local partners to create a prosperous future — contributing to the realization of a healthier and better life for Chinese people.”
With the "Healthy China" mission marked as a national strategy, China has ushered in a new era of General Health. On the first day of the CIIE, Bayer and Jointown renewed their strategic collaboration agreement for five more years based on the success of their collaboration over the past three years.
The two parties will deepen cooperation in fields including diversifying product categories, expanding product accessibility, and conducting health education, so as to tap into both advantages and enhance industry chain building, thus comprehensively improving health service.
Monday marked the 10th International Day of Radiology, as well as Bayer Radiology Day at the CIIE. To honor the day, Bayer launched a series of activities at the Bayer booth, including an unveiling ceremony for the 2021 International Day of Radiology and the sharing to promote the popularization of radiodiagnosis-related science.
On Tuesday, Bayer Public Health Day at the CIIE, it launched the "Get a Head Start with Healthy Hair" — Hair and Scalp Health Science Book Media Gathering.
With the strong support of Bayer Consumer Health and compiled by 28 dermatologists from top three academic associations, China's first science book on hair and scalp health was published.
The book helps inform the public about scalp health knowledge with easy-to-understand language as well as rich, systematic and scientific content to help them cope with related health issues properly.
In addition to the splendid booth activities, Bayer also showcased numerous medical innovations, self-care solutions, and comprehensive solutions for modern agriculture. These include advances in the field of cell and gene therapy, innovative products and practices such as new oral heart failure treatment drugs, multivitamins, amino acid biostimulants, and industry-leading one-stop service grower platform "Yue Nong Tang".